Press Releases for December 2009
1. December 11- Addicted to Energy pdf
Contact KBrewer@EnergyHousePublishing.com
2. December 11- Rock Icon Andy Fraser pdf
Contact: Cyrene Jagger, cyrene@mctrax.com
3. December 07 "My belly button is missing" pdf
Contact Paula at (310) 925-4904
4. December 03, New CFO for CALSTAR. pdf
Contact Gene Hall (707) 365-4310
December 11 Press Releases
Silicon Valley Venture Capitalist Claims Diesel Soot Melting the Sierra Snow Pack
Reducing Diesel Soot is Faster And Cheaper Than Reducing CO2 in Effort to Slow Global Warming
MENLO PARK, California (December 11, 2009) – In his new book, Addicted to Energy Silicon Valley venture capitalist Elton Sherwin claims, that reducing diesel soot is key to affordably protecting the planet from rapid warming.
Drawing on research from UC Berkeley, Stanford and the Scripps Institution of Oceanography, Sherwin says that reducing diesel soot is faster and cheaper than reducing CO2. “We still need to dramatically reduce CO2, but eliminating diesel soot is a quick, affordable way to lessen the likelihood of crossing a major climate threshold or tipping point.”
Some models show California’s central valley getting 10 degrees hotter this century. “We in California’s should be very motivated to get this right, to lead the world in developing strategies to reduce diesel soot. This is primarily a financing issue, not a technology issue. The technology exists to do this.”
Stacy Jackson in her work at UC Berkeley has shown that black carbon, or soot, will have a significantly greater impact on the world’s climate than CO2 in the short term.
Veerabhadran Ramanathan, one of the world’s leading climate scientists at Scripps Institute for Oceanography in a recent article in Foreign Affairs, says that existing emissions-control technologies could “be enough to offset the warming effects of one to two decades’ worth of carbon dioxide emissions.”**
In his book Sherwin suggests including diesel soot in California’s cap and trade system. “California’s oil companies paid to retrofit dry cleaners in southern California to offset their emissions. If diesel soot were included in a cap and trade system, California’s largest polluters would immediately buy soot filters for the trucking industry, because this is such an inexpensive way to reduce emissions.”
About Elton Sherwin:
Elton Sherwin is a venture capitalist and the Senior Managing Director at Ridgewood Capital, where he invests in private energy-tech and clean-tech companies. He holds eight patents and sits on the boards of several clean-tech companies. His widely acclaimed first book, The Silicon Valley Way, was translated into Chinese, Japanese, Spanish, and Korean. Published in 1998, it continues to be used by entrepreneurs and universities around the world.
About Addicted to Energy:
Addicted to Energy is written as a guidebook to a fictional governor, with advice on how to manage both the climate and energy crises. The book devotees thirty pages to California’s AB 32 legislation. The book contains many charts and graphs, as well as practical tips for homeowners, businesses, and local governments.
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Media contact:
Katharine Brewer
Energy House Publishing Group
KBrewer@EnergyHousePublishing.com
If you are on a tight deadline, you may call the author directly on his cell:
Elton Sherwin
(201) 663-2108
Website: www.EnergyHousePublishing.com
** “The Other Climate Changers: Why Black Carbon and Ozone Also Matter,” Jessica Seddon Wallack and Veerabhadran Ramanathan, Foreign Affairs, September/October 2009 Issue.
For additional information on this topic, Google ‘black carbon sierra snow ,’ ‘black carbon climate change,’ ‘Mark Jacobson Stanford black carbon,’ ‘California Air Resources Board diesel soot,’ and ‘Scripps black carbon climate change,’ For Stacy Jackson’s data at UC Berkley, see
http://stacycjackson.com/images/Copenhagen_Conference_Handout_-_Mar_2009.pdf
Rock Icon Andy Fraser Combats Climate Change by Taking on the World’s Biggest Polluters with a Powerful new Music Video
FOR IMMEDIATE RELEASE
Los Angeles, CA - December 10, 2009 -- 70’s Rock icon and environmental activist, Andy Fraser formerly from the band FREE, combats climate change with his creativity by releasing the new single and music video This Is The Big One. Fraser, the reclusive icon from the 70’s rock band FREE and writer of the monster rock anthems ‘All Right Now’ and Robert Palmer’s ‘Every Kinda People’, has created the powerful new music video to serve as the anthem for the Catastrophic Climate Change Movement.
Andy Fraser is standing with campaigns such as Avaaz.org, TckTckTck, 350.org,
Repower America, and Al Gore, to help promote the message of catastrophic climate change. In his continuing efforts to keep the climate change issue front and center, Fraser is also sponsoring a Climate Change Video Competition for all those concerned about our planet.
Fraser’s poignant lyrics of This Is The Big One states the time to act is now and we all must pull together and make a difference.
“Time is running out
there needs to be some action now
...catastrophic climate change
it's now or never
lets get together now
make this world a little better now
THIS IS THE BIG ONE... “
View the video This is the Big One at:
http://www.youtube.com/watch?v=63qIoGpnrl8
“This Is The Big One looks through a ticking clock at both the beauty of our planet and the stress and destruction that man has placed on the earth and is the new anthem to the perils of ignoring global warming as well as a statement about the planet’s beauty.”, says the video’s producer Eric Donaldson.
The video also includes stunning footage of his daughter, Hannah Fraser, swimming with a whale pod. Rarely seen in the wild, the footage in the video was captured during the filming of Hannah swimming with whales in Tonga, VAVA'U Island. Hannah Fraser is a professional mermaid and commercial model.
The music video was produced by Eric Donaldson of Bicoastal Entertainment + Group, and has been delivered to the United Nations Climate Change Conference in Copenhagen, with the goal of urging global unity on the urgent issues the planet is facing.
Andy Fraser is so passionate about the issues facing the people of the earth that he has even contributed the song This Is The Big One, as a worldwide copyright free download.
He has designed a way for everyone to lend their voice and creativity by asking fellow activists to upload their event videos or pictures and post on YouTube, for the opportunity to win prizes personally donated from Fraser.
The 10 Best videos posted on YouTube.com will receive an Apple iPod shuffle, fully loaded with Andy's music catalog, and will be featured on Fraser’s website at
www.andyfraser.com. The Grand Prize winner will receive an autographed custom-built Bass Guitar from Andy's personal collection.
http://www.andyfraser.com/MakeADifferenceNow
The Youtube Video promotion further spurred Fraser to start a new online movement using social marketing on Facebook and Twitter called Make a Difference Now. Max Bean, Chief Strategy Officer of Thrivepoint in Venice, California is responsible for marketing the video online and also believes that the public can do much to improve things like greening their neighborhoods or protecting beaches from pollutants and trash.
Fraser continues to work on his commitment to help the planet by practicing what he preaches by being “green” himself. "I love my car, electricity to power my studio and refrigerated food, but we need to find a better way, or we're all screwed. First of all we need to get a strong international agreement in Copenhagen this week, but we must invest in alternative energies, and our pull heads out of the sand regarding the reality of the condition our planet is facing", said Fraser.
Fraser is busy at work finalizing his upcoming CD "On Assignment" scheduled for
release on McTrax International along with the long-awaited "Alive" concert
DVD/documentary.
About Andy Fraser:
Honored by BMI’s 3 Million Play Club for crafting monster rock anthem "All Right Now," Fraser’s best known around the world as legendary bassist / founding member of 70s rock band FREE, Robert Palmer’s mega-hit "Every Kinda People" and songwriter / composer for artists including Rod Stewart, Chaka Khan, Paul Young, Joe Cocker, Paul Carrick, Wilson Pickett, Three Dog Night, Bob Seger, Randy Crawford, Etta James, Frankie Miller, and Ted Nugent.
Find out more at:
http://www.andyfraser.com/MakeADifferenceNow/
http://www.youtube.com/watch?v=63qIoGpnrl8
SOURCE: McTraxMedia – Andy Fraser is available for comments and interviews by contacting Cyrene Jagger at McTrax International.
CONTACT: Cyrene Jagger of McTrax International
+1-951-795-4455
cyrene@mctrax.com
(Caption) Stunning visuals blend with powerful lyrics urging everyone to Make A Difference Now in the new
music video from Rock Icon Andy Fraser
Press Release Contact: Paula at (310) 925-4904
Jingles and Tingles Welcome
Christmas in New Book
“My Belly Button Is Missing!”
(Unforgettable Tale Rocks the Holidays!)
The holidays will be sprinkled with jingles and many tingles when “My Belly Button Is Missing!” a new children’s book, takes its rightful place on bookshelves. It brings with it much merriment, joyous times, tickles and smiles from children, and parents, cites author Alfred Porter.
Billy Bob, the six-year-old hero in this story, is no young Scrooge, but he has lost his belly button. He definitely wants to find it. He wants to make sure that his belly button gets home safe and sound. “The boy believes that it might be hiding, or maybe it is playing the ‘catch me if you can’ fun game. But since Christmas is nearby, he probably is thinking about old Saint Nick and those feisty reindeer all dressed up in sleigh bells,” says Porter. All questions and interests are welcomed by Paula at pl1porter@aol.com, or by going to www.mybellybuttonismissing.com.
“Billy Bob thinks that his belly button is having some trouble finding its way back home and that makes him very sad, and the jubilee is so very close, claims Porter. “Billy Bob believes that his belly button is all alone and that there might be no one around to look after him,” concludes Porter.
This just in time for the holidays book selection doesn’t let the yuletide reader down. This book is a highly engaging reading that the whole family will become attached to.
“My Belly Button Is Missing!” appeals to those dedicated holiday lovers who can enjoy a warm hearted and exciting caper for the whole family,” says its author.
According to Porter, “this magical, good-feeling story, which is great for family reunions, offers a surprising holiday twist, near non-stop entertainment.” The author sees this book as an unforgettable, classical delight.
"My Belly Button Is Missing!” will be a gift to handsomely stuff into any Christmas stocking. You will pat yourself on the shoulder when you see the happiness and sheer enjoyment in your young ones’ eyes, concludes Porter. For just in time holiday information about this yuletide and cheerful, little book, please to www.mybellybuttonismissing.com.
December 3, 2009
FOR IMMEDIATE RELEASE
CONTACT: Gene Hall
(707) 365-4310
CALIFORNIA SHOCK TRAUMA AIR RESCUE RETAINS NEW CFO
Lynn D. Malmstrom, a senior executive with more than 30 years of management experience, has been hired as the Chief Financial Officer of California Shock Trauma Air Rescue (CALSTAR). CALSTAR, a non-profit air ambulance firm serves Central and Northern California and parts of Nevada. Malmstrom's appointment was announced by President and CEO Joseph F. Cook.
‘'I feel very fortunate to have someone of Lynn's experience and knowledge to join CALSTAR" Cook said. "We interviewed a large number of highly qualified candidates for this position, and it was clear that Lynn has a solid understanding of our industry. Furthermore, he came with recommendations from some very well known industry leaders. His background makes it possible for him to start the job with a much shorter learning curve to be highly effective. We are very pleased to have him on our team."
Immediately before joining CALSTAR, Malmstrom was the Founder, President and Chief Executive Officer of Malmstrom & Associates, Inc. (MAI) in Salt Lake City, Utah and Eugene, Oregon. His company worked as independent consultants to improve the performance, profitability and expand the business opportunities of client companies. He also provided sales consulting, mentoring, workshops, seminars and keynote speaking engagements to Cisco, Intel, Oracle, IBM, AT&T, Sun Microsystems, SAP and others to help them direct and present their solutions to the executive level decision makers in their client companies.
From 1994 to 2000, Malmstrom was the Vice President and Chief Financial Officer for Rocky Mountain Helicopters (RMH) and LifeNet. During his tenure, Malmstrom played a major role in helping RMH emerge from Chapter 11 reorganization and form a new company, growing to become the nation's largest and most profitable air medical acute care transportation provider.
From 1985 to 1994, he held a number of senior financial executive positions in the specialty retail and consulting industries in New Orleans, Philadelphia, and Washington DC. During the eight years from 1977 to 1985, Malmstrom was on active duty in the U.S. Air Force. His assignments included work in the Pentagon as a HQ USAF Action Officer, conducting research at Rand Corporation as a Research Fellow, assigned as the Executive Officer to the Auditor General of the Air Force at Norton Air Force Base in San Bernardino, California, and worked as an Audit Manager and Staff Auditor in Hawaii and New Mexico.
Malmstrom earned a bachelor of science in Accounting from the University of Utah, and a Master of Arts degree in Human Resources Management from Pepperdine University in California. He is a Certified Public Accountant and member of the AICPA and Montana Board of Accountants.
Malmstrom says he is very pleased to join CALSTAR. "I was particularly impressed that the Company recently celebrated its 25th anniversary and has just completed more than 40,000 safe patient transport flights. It is a pleasure to join Joe Cook and his team."
Malmstrom and wife Sharon live in Roseville, California.
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